RETAIL MARKETING COLLATERAL
Print-ready promotional materials designed to increase local store awareness and customer engagement. This collection includes double-sided rack cards, promotional flyers, and event-specific handouts for Cariloha. Every piece is designed to maintain strict brand consistency while delivering high-impact messaging that converts browsers into loyal brand advocates.
STRENTHENING THE CONNECTION
The University of Utah alumni network is a community built on shared history and future ambition. For this project, I designed a series of advertising assets aimed at re-engaging graduates with their alma mater. By utilizing iconic campus imagery and the university's bold color palette, the designs evoke a sense of 'returning home.' Whether through digital newsletters or print event invitations, the goal was to celebrate the U’s legacy and inspire a new generation of alumni involvement.
VASA FITNESS: MEMBER ACQUISITION CAMPAIGN
Custom postcard advertisements designed to increase gym enrollment and local brand awareness for VASA Fitness. These assets prioritize bold branding and clear promotional messaging to cut through the noise. From layout to final print specs, every element is designed to drive local foot traffic and online registrations.