http://jennyrbaxter.com/work daily 1.0 2026-02-24 https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/7481e1df-79fe-40a5-970b-2a6c74ad9a55/arrangement-blank-round-card2.jpg Work https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/2b507382-ea93-48b6-9ecc-d986376be2e2/57.jpg Work https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/af8da82e-3784-4e36-80dc-e95e93330ee9/outdoor-advertising-mockup-vol-4-11.jpg Work https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/b8427931-aa50-4b19-bf33-6e5868f82f7b/PSD_5.jpg Work https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/99a8c40c-809d-4fc7-81cb-31f9322c1a51/Screenshot+2026-02-23+at+5.16.07%E2%80%AFPM.png Work https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/ea38b900-541b-4e0c-a656-6093431272b2/DSC00249-2.jpg Work https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/08167fa8-1228-4e7b-8573-b829543d2f30/7048-3-magazine-mockups.jpg Work https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/855aad9f-95f2-42e6-9a7a-6bd30517ce05/Business_Card_85x55.jpg Work https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/6a0088a9-329f-496c-a857-921908d52280/ElemSci_MaxPulley_anim_gif.gif Work https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/1457539298120-65OA3MK5QINX4IAASODX/Bus-Stop-Ad-Utah.jpg Work https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/1457539368100-9D0FDN6SY54JQXVLM0QX/20160307_085750.jpg Work https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/1457539407383-R9FGKCHQOTUP8G8EFT0V/closeup_mockup2.jpg Work https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/1457539444897-KJ2P4H5JCBYX4JKD8TDM/20160307_085938.jpg Work https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/1457539499247-6C3KLMU4SC8MG44H712P/ConceptImage_CloseUp.jpg Work https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/1457539698945-EXCWOCJP0OQ24A4TJM5Q/20160307_083536.jpg Work https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/1457539757432-0Y416PLOPIH6N7FURA26/20160307_090911.jpg Work https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/1457539796089-AR3ZZPP2JUVAH8HEWZJU/Soup1.jpg Work https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/1457539841122-LJEH8EYSUK5NHTYZ8JFH/MagazineMockupV1-JAdams.jpg Work https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/516d78b3-5b7b-4498-b47e-f2ecc4a4fa44/Stickers3.jpg Work - TROPICAL TOUCHES Paradise, stuck on you. Our Cariloha exclusive sticker series features hand-designed island motifs that turn your personal items into a tropical getaway. High-quality, weather-resistant, and infused with total island vibes. https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/4887cc47-7a5b-4dca-99a6-e0776036f72c/arrangement-blank-round-card2.jpg Work https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/70ec6e0d-ed86-4bb7-8546-803b922ab6a9/57.jpg Work - IMMERSIVE ISLAND RETAIL Transforming a retail space into a destination requires more than just products—it requires an atmosphere. These environmental graphics for Cariloha were designed to bridge the gap between premium bamboo goods and the laid-back luxury of the islands. From large-scale wall murals to subtle point-of-purchase displays, every element works in harmony to ensure a consistent, sun-drenched brand experience across all storefront locations. https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/23790259-7d6d-4c8c-9f16-9423235f881f/52.jpg Work https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/a731478c-db17-42de-b557-a80287670438/24-2.jpg Work https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/408d4b2e-e2ae-43b3-abad-b26f508dea78/30.jpg Work https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/789ddbbd-721d-4213-bbcb-0baac08ceb98/IMG_1387.JPEG Work https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/0213bc51-be9d-4a99-a31e-0f6f10bb8f2b/67.jpg Work https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/3ead54fd-ec9c-4357-b8f9-5e7742b46ebd/image001-Mock.jpg Work https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/83002080-bb7f-4671-b4ea-dcb40368f2dd/outdoor-advertising-mockup-vol-4-11.jpg Work - OUT-OF-HOME ADVERTISING Strategic billboard design for a diverse range of industries. These works prioritize legibility, brand recognition, and creative wit to capture attention in high-traffic environments. Each piece is designed with the 'three-second rule' in mind: one idea, one image, and one clear takeaway. https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/d1cedfd2-4de8-4145-beb1-2fbca52df1fa/Pop-Up_Billboards2.jpg Work https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/f0320798-24ea-49a9-b78a-defd7881f4b7/01.-Stand-Sign-Mockup.jpg Work - CURB-SIDE CONVERSION Custom A-frame signage created for Cariloha storefronts to increase foot traffic and brand awareness. These graphics focus on clean layouts, 'Island Vibe' photography, and bold messaging to ensure the brand's premium identity is captured even from across the street. https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/5a150834-f48a-44c8-b903-deb3d8c36d07/Key_West-Interior_Graphics-02.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/8ae6ee10-82ce-4289-9258-05cdbf7648d8/Screenshot+2026-02-23+at+4.16.00%E2%80%AFPM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/d9e8ba74-b901-4756-b3a9-99f50cd29b2d/outdoor-advertising-mockup-vol-4-3.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/24944cbf-f7f4-427c-b410-e3112d6d0a06/D-Dahle-Mazda-Ad.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/4aa87055-f9da-429a-acb1-763579b0e27d/P1.jpg Work - FREEZING TIME: EMOTIVE SIGNAGE FOR FOTOFLY Childhood is a series of fleeting moments that pass in the blink of an eye. For FotoFly, I designed outdoor signage that taps into the universal sentiment of parenthood: the desire to stop time. By pairing high-impact, candid photography with poignant messaging about how quickly children grow, these signs serve as a gentle but urgent reminder for parents to document the 'now.' The design utilizes clean layouts and warm typography to ensure the message feels like an invitation, not just an advertisement. https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/02beb0a0-3d2c-4975-9aba-31e7bc1fce7e/Billboard-Mockup.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/ebbd7a2f-f4f8-4116-853f-0d8a2f64882b/P2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/b3313575-db6d-4fd2-b667-68f3c86d3b08/2-01.jpg Work - VASA FITNESS: HIGH-VISIBILITY WIND SAILS Outdoor retail environments demand bold, high-contrast visuals that communicate a message in seconds. For VASA Fitness, I designed these 'Pre-Opening Special' wind sails to capture the attention of passing traffic and drive immediate gym tours. By utilizing vertical typography and a vibrant red palette, the design ensures the brand’s energy is felt from the street, turning a simple sidewalk into a high-conversion entry point. https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/3cf0602c-9079-4465-a4a2-089fa177dd9d/1--iPhone-12-Mockup-N.jpg Work - IN-BOX ISLAND ESCAPES A series of promotional and educational email campaigns for Cariloha. These designs prioritize a clean, organic aesthetic to mirror the brand’s eco-friendly mission. By blending curated lifestyle photography with strategic typography, I helped create a consistent digital thread that guides the customer from their inbox to the checkout page. https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/5c831e00-e7be-4ecd-9b21-76f12f9eadf0/PSD_5.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/88fde270-88cd-4c3f-8c73-95f0b0db6cdb/Screenshot+2026-02-23+at+5.16.07%E2%80%AFPM.png Work - HEADWEAR BRANDING & EMBROIDERY DESIGN Comprehensive design and technical spec development for Cariloha headwear lines. This project involved creating scalable embroidery files and custom patch illustrations that maintain brand consistency across various materials and hat styles. The result is a collection of premium, durable headwear that drives retail interest through superior craft and 'island-cool' aesthetics. https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/a4df3446-8bb4-4969-8ea5-b9d507e9f0b9/Screenshot+2026-02-23+at+5.16.20%E2%80%AFPM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/3f4d0c4b-60b0-414a-9417-844e0fe60eca/hi_res-b4-Cariloha_r1_04H_6117.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/7db6b936-d15c-47ce-95f7-9d148756523f/hi_res-b1-Cariloha_r1_04H_6160.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/e2744551-ae24-4acf-bebc-22d678bb07b0/Floral_Patch.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/17c6ff24-b933-4c07-bc77-66376883e1ed/Dark_Heather.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/7134af67-278d-4ae2-9664-188dc135f0d3/hi_res-ac-Cariloha_r1_04H_6150.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/7f1b233c-1cb0-4903-a338-5a7c93dde4e6/DSC00249-2.jpg Work - SUSTAINABLE UNBOXING: FROM SHEETS TO SHIRTS To match Cariloha's commitment to eco-conscious living, I designed a cohesive packaging suite that utilizes sustainable materials without sacrificing the luxury feel. The collection spans across categories, ensuring a unified brand voice from the bedding aisle to basic apparel. A key highlight of this series is the reimagined undershirt packaging, which solves specific display challenges by integrating custom die-cuts and structural inserts to present the product in its best light. https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/e6fd6d62-7d2e-4d06-b7db-66915f7464e8/thumbnail_IMG_6504.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/9ae29331-a151-4b45-86b0-554d7ddcef22/20210210_075550-2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/bb9afc10-7991-44ed-afea-267048bee1de/20210210_075628-2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/95c6ad19-a9c2-4968-b161-547213307755/20210217_093215.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/0e21c006-26ad-40cc-87af-b3a73b84fb9e/7048-3-magazine-mockups.jpg Work - RETAIL READINESS: NEW PRODUCT LAUNCH SYSTEMS A successful product launch starts behind the scenes. For Cariloha, I designed comprehensive 'Product Launch Kits' sent directly to retail partners and store managers. These guides serve as a strategic bridge between corporate design and store execution. Each launch deck is meticulously organized to highlight key product features and benefits, provide clear ordering instructions, and offer visual merchandising directives to ensure a consistent, high-impact presentation across all physical locations. https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/e4e70030-0f80-4e76-a417-413641acb3e0/01.jpg Work - UNIVERSITY OF UTAH: ILLUMINATIONS PUBLICATION Lead layout design for the University of Utah School of Medicine's alumni magazine. This project highlights my expertise in editorial grid systems, multi-page document management, and high-quality print production. Every spread was designed to bridge the gap between scientific innovation and the vibrant alumni community, ensuring a cohesive and premium reading experience. https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/611ac34a-1b80-489f-a9e0-1cbafa5b628f/02.jpg Work - DRAPER CITY: A GUIDE TO COMMUNITY A city guide is the heartbeat of a local community. For Draper City, I designed a comprehensive community guide and annual calendar that balances functional utility with local pride. By using vibrant photography of Draper’s unique landscapes and a clean, organized layout, the guide transforms essential civic information into an engaging lifestyle publication that residents actually want to keep on their kitchen counters. https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/0670e5fc-3850-449d-b8f1-5b6c6468203c/Business_Card_85x55.jpg Work - RETAIL MARKETING COLLATERAL Print-ready promotional materials designed to increase local store awareness and customer engagement. This collection includes double-sided rack cards, promotional flyers, and event-specific handouts for Cariloha. Every piece is designed to maintain strict brand consistency while delivering high-impact messaging that converts browsers into loyal brand advocates. https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/9807dcb3-8df3-4760-a351-e12365a14794/Mattress_VIP_CardFRT.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/1b90a1c1-5b7b-47cd-ae75-873837711ded/Mattress_VIP_CardBCK.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/1b895d8a-4638-4ba5-b10d-68c5ea0160be/04-Postcard-Mockup.jpg Work - STRENTHENING THE CONNECTION The University of Utah alumni network is a community built on shared history and future ambition. For this project, I designed a series of advertising assets aimed at re-engaging graduates with their alma mater. By utilizing iconic campus imagery and the university's bold color palette, the designs evoke a sense of 'returning home.' Whether through digital newsletters or print event invitations, the goal was to celebrate the U’s legacy and inspire a new generation of alumni involvement. https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/ec8970c3-ea8a-463f-8940-847617c4709d/01-Postcard-Mockup.jpg Work - VASA FITNESS: MEMBER ACQUISITION CAMPAIGN Custom postcard advertisements designed to increase gym enrollment and local brand awareness for VASA Fitness. These assets prioritize bold branding and clear promotional messaging to cut through the noise. From layout to final print specs, every element is designed to drive local foot traffic and online registrations. https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/173b69e2-c999-44c1-a7c7-0a10a5e156ee/ElemSci_MaxBeaker_anim_gif.gif Work - CONNECTIONS ACADEMY: EDUCATIONAL MOTION DESIGN A collection of looping scientific animations created for Connections Academy’s online curriculum. This project demonstrates my ability to translate complex data into clear, engaging motion graphics. These GIFs are optimized for web-based learning platforms, prioritizing fast load times and high-contrast visuals to enhance student accessibility and retention across a variety of scientific subjects. https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/d00b462e-d134-4f4e-ba15-8e2ef843a275/ElemSci_MaxPulley_anim_gif.gif Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/66550e6e-2663-4d3e-a0b1-8078df66cf4b/ElemSci_MagneticField_anim_gif.gif Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://jennyrbaxter.com/about daily 0.75 2020-01-01 https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/1455675528481-3QA8NXV69IQSTXE2F754/image-asset.jpeg INFO https://images.squarespace-cdn.com/content/v1/56b5276f27d4bd49bed7d091/1455730200907-19EYW52UV87NQJJSRYSV/image-asset.png INFO http://jennyrbaxter.com/contact-me daily 0.75 2016-02-17