RETAIL READINESS: NEW PRODUCT LAUNCH SYSTEMS
A successful product launch starts behind the scenes. For Cariloha, I designed comprehensive 'Product Launch Kits' sent directly to retail partners and store managers. These guides serve as a strategic bridge between corporate design and store execution. Each launch deck is meticulously organized to highlight key product features and benefits, provide clear ordering instructions, and offer visual merchandising directives to ensure a consistent, high-impact presentation across all physical locations.
UNIVERSITY OF UTAH: ILLUMINATIONS PUBLICATION
Lead layout design for the University of Utah School of Medicine's alumni magazine. This project highlights my expertise in editorial grid systems,
multi-page document management, and high-quality print production.
Every spread was designed to bridge the gap between scientific
innovation and the vibrant alumni community, ensuring a cohesive
and premium reading experience.
DRAPER CITY: A GUIDE TO COMMUNITY
A city guide is the heartbeat of a local community. For Draper City, I designed a comprehensive community guide and annual calendar that balances functional utility with local pride. By using vibrant photography of Draper’s unique landscapes and a clean, organized layout, the guide transforms essential civic information into an engaging lifestyle publication that residents actually want to keep on their kitchen counters.